In December 2025 and january 2026, Yukaringermany partnered with remind.me, a German energy switching service that helps households automatically move to better electricity and gas tariffs. The collaboration focused on explaining a topic that many people in Germany find confusing or overwhelming: hidden energy costs and how to avoid them without spending hours comparing providers.
The campaign was designed to reach both internationals living in Germany and Germans who want a simple, reliable way to reduce household expenses.
First Campaign
The first campaign consisted of a dedicated Instagram Reel that explained how energy switching works in Germany and why many households overpay without realizing it. The content focused on everyday situations and common questions, presented in a clear, accessible way that matched my usual educational style.
Instead of a classic advertising approach, the Reel aimed to reduce hesitation by showing that switching energy providers does not have to be complicated or risky. The video was published organically and later supported by paid ads on remind.meâs side.
Performance of the First Reel
- Reach: 32.4k
- Views: 57.3k
- Likes: 846
- Comments: 170
- Shares: 451
- Saves: 336
The unusually high number of shares and saves showed that viewers perceived the content as genuinely useful and worth revisiting or forwarding to others.
Conversions and Measurable Results
Beyond engagement, the campaigns delivered concrete results through tracked links:
- Nearly 3,000 clicks across both campaigns
- 10 energy switches in total, with 5 currently pending
- Additional conversions continued through follow-up newsletters sent to interested leads
This combination of organic reach, paid amplification, and real conversions demonstrated strong alignment between the content, the audience, and the product.
Follow-Up Campaign
Due to the very positive performance of the first Reel, remind.me requested a second campaign shortly afterward. The follow-up Reel builds on the same concept and tone, continuing the collaboration and further strengthening brand awareness and conversions.
Performance of the Second Reel
- Reach: 36.2k
- Views: 53.6k
- Likes: 1.05k
- Comments: 155
- Shares: 336
- Saves: 280
The second Reel achieved even higher reach and likes than the first, confirming that the topic continues to resonate strongly with the audience.
Impact
This collaboration showed that even complex, service-based topics like energy switching can perform extremely well when communicated through authentic storytelling and practical explanations. By focusing on clarity, trust, and everyday relevance, the content achieved both strong engagement and measurable business results.
Testimonial from remind.me
âWir haben tatsächlich erst diese Woche damit begonnen, dein Video Ăźber Paid Ads zu bewerben. Bisher haben wir super Ergebnisse, das läuft wirklich gut! đ
Wir wĂźrden deshalb gerne noch ein Reel von dir anfragen. […]â
â Johanna, remind.me
This ongoing collaboration highlights how educational content can successfully bridge the gap between awareness and action, while maintaining authenticity and trust with the audience.